WRITER, BLOGGER & NE'ER-DO-WELL

At my last job with a large corporation, people started to get laid off. Many fellow creatives came to me, as they had no idea what they would do if they were let go. I had come to that small city from New York and my experience was varied and impressive to those who started their careers with this company and like their parents before them, and their hopes for their own children working there, wanted to retire from the same homey place. They were anchored in this town that held no other industries. Like layoffs in a town that has a steel mill, there weren’t many options to those looking for work.

Take The Initiative and Create Your Own Projects

There’s an anonymous saying, used on past ads for the School of Visual Arts in New York City, “Being good is not enough when you dream of being great.”

We all have our dream of great clients that every creative wants to add to his/her client list but either don’t know how to reach them or have no idea how to even start. Promotion is not a big subject in art school and I know way too many creatives who stare at the phone and wonder why it’s not ringing.

There are many ways to promote yourself and as with any product, you need to target your audience, efficiently and as cost-effect as possible. Let’s go over some problems and solutions.

Breaking Down Doors: Promoting Yourself To Dream Clients